Coca cola is a retailer, marketer and manufacturer of nonalcoholic drinks and is known worldwide for it coca cola beverage. Building a climateresilient value chain the coca cola company partnered with bsr to examine what climate risk and resilience might mean for its value chain. It starts with an introductory case study considering supply chain strategies in the apparel industry. Analysis of supply chains in the consumer packaged goods. Supply chain management kfc kentucky fried chicken case study lo1 taking dhl on as the delivery partner was supposed to be the next big step to revolutionize kfcs operations in the uk, while also bringing down the cost of operations.
Manufacturing global reveals 14 key facts about coca cola s supply chain. It is a term paper on supply chain management process of coca cola, which has been prepared for the prerequisite course operation management of masters of business administration of brac university. This paper discusses coca colas supply chain changes throughout its life. Master of engineering in supply chain management and logistics in the mitzaragoza international logistics program at the zaragoza logistics center, a research institute. Aug 12, 2015 coca cola website has a comprehensive faq that covers the most aspects of their products in a detailed manner and the website also addresses a wide range of rumors related to the brand direct and indirect ways.
Manufacturers of goods and services often struggle with finding the right mix of identifying their particular product or service with the right customer base along with the appropriate price and quantity to satisfy demand. Just like pepsico, coca cola also has a decentralized structure although it has a central authority to which all units report wetfeet, 2008. This case study on operations management in coca cola amatil was written and submitted by user lindsey goff to help you with your own studies. Manufacturing global reveals 14 key facts about cocacolas supply chain. Dispatchers find it difficult to track the economic performance of the operations, due to lack of management reports that summarize the days activities. You are free to use it for research and reference purposes in order to write your own paper. The ability to effectively track and calculate lead times is key to supply chain management. For me, the coca cola case study is a clear sign of this importance. This study has analyzed the present scenario of supply. The business of social media and making the roi case 18thfebruary 2014. The cocacola company follows a unique supply chain management system where the company only produces syrup concentrate which is then sold to various.
Product management cocacola exploring a product, product line or product portfolio, in relation to a chosen company and the positioning of the product in relation to market share, value and product lifecycle stage, considering tools and techniques that the company has or should employ to strengthen their market position. We produce and distribute more than 2 billion unit cases of our products annually. The vp of purchasing and supply chain management is a key strategic leadership position for mapei americas. The authors do not intend to illustrate either effective or ineffective handling of a managerial. Strategic management analysis coca cola uk contents. A study of change management in coca cola ukessays. Read this free business research paper and other term papers, research papers and book reports. Supply chain management project nike shoes duration. When used to develop a strategic plan supply chain management can identify. In addition, this individual will assist the president and the senior.
It is clearly not all the amount of followers you have, but how you engage those followers. Comparative analysis of cocacola company and pepsico. Coca cola femsa improves supply chain optimization with higher data quality. Coca cola case study analysis this narrated powerpoint was created by the members of team b for captain mikes management course. Doc global supply chain management case study nike. Coca cola refreshments is working to complete a connected supply chain ecosystem for coca cola freestyle through automated rapid replenishment of the dispensers. This study not only helps haihaco to strengthen their. Cocacola knows how to engage its followers better than pepsi. The application tightly follows the supply chain councils scor model, and while it allows for customizing the metrics, we are trying not to.
Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. This thesis focuses on the supply chain management system, which allows a. A specific strategy will help to match strength and distinctive competence in such a way that cocacola enjoys a competitive advantage over immediate rivals in. Cocacolas manufacturing and supply chain management have inspired a lot of other businesses to be better.
Coca cola company report contains more detailed discussion of coca cola value chain analysis covering analysis of support activities. Fraser johnson solely to provide material for class discussion. This chapter discusses basic supply chain and operations strategies. Supply chain management kfc kentucky fried chicken case. Quality management system at coca cola company coca colas history can be traced back to a man called asa candler, who bought a specific formula from a pharmacist named smith pemberton. Discuss the supply chain management and sustainability practices of the coca cola company enterprise. I remember the professor droning on and on about coca cola s brilliance. Supply chain and inventory management case studies memorandum 709. Driverbased planning and analysis at cocacola supply chain. Dear sir, it is great to saying that finally we get ready to prepare the report on customer satisfaction on coca cola aaccording to your instruction as a part of course requirements. As a student of the wharton school, this supply chain transformation was one of my first case studies. Nike has evolved from an organization that manufactures for professional athletes to a company that is manufacturing for all ages, demographics and fashion inclined too through technological innovations. Coca cola products are sold in more than 200 countries and territories, and each of those markets faces unique exposure and vulnerability to the impacts of climate change. Introduction how is the most widely recognised product in the world made.
Supply chain management of cocacola supply chain logistics. Pdf this chapter discusses basic supply chain and operations strategies. This study aims to assess the supply chain process management of coca cola ghana ltd. Cola hbc supplier guiding principles, as well as, to the extent these apply to supplier, coca. Transform final product packed coca cola continuous process facilities mixing and blending the inputs. A strategic management case analysis a business case study on the cola wars between coca cola and pepsi that has played out over the years. Coca cola supply chain management by andy truong on prezi.
Cola hellenic code of business conduct and antibribery policy. The iconic beverage maker, which has dominated the global soft drink market for more than a century, continued its 12year reign at the top in. Oct 20, 2015 a survey of cocacola enterprises suppliers has revealed that sustainable sourcing 77 percent, community 54 percent and resource scarcity 46 percent are the top three sustainability issues expected to impact business over the next two years. Origin the first coca cola recipe was invented in covington, georgia, by john stith pemberton, originally as a coca wine called pembertons french wine coca in 1885. Omor faruk ansari lecturer department of marketing bangladesh university of business. Two years later, asa founded his business and started production of soft drinks based on the formula he had bought. Supply chain management using gis, a case study of coca cola. Supply chain management kfc kentucky fried chicken case study. Submission of the report on supply chain management on coca cola company. In the united states, coca cola learned this the hard way. Jul 09, 2018 from agricultural ingredients, like citrus and tea, to hyperlocal distribution systems, the coca cola company supply chain is one of the largest and most complex in the world. Coca cola supply chain analysis uk essays ukessays. Analysis of supply chains in the consumer packaged goods industry.
Wendy manning, vice president of customer logistics as cocacola enterprises cce gives us some insight by talking about the distribution of products across western europe. But businesses today can scale growth at a much faster rate than you could back in the early 1990s thanks to new software and automation techniques. Supply chain management of coca cola company slideshare. By processing the data received each night, the company can calculate and create replenishment orders for any machine that. Cocacola innovation sparks supply chain revolution case. Fundamental to coca cola s success in the united states and around the world has been innovation.
Things go better with cokes supply chain supply and demand. Cocacolas new supply chain strategy sell 9 production. European grouptotal coca cola european partners supply chain. Coca cola s new supply chain strategy sell 9 production plants to independent bottlers coca cola co. Cocacola supply chain management a coca cola supply chain management the first section of this paper touches on the coca cola companys historical background detailing the time of its inception and the brains that were behind its formation and growth. Sep 02, 2011 sap businessobjects supply chain performance management aligns very well with the guiding principles of our project, said russ rodal, metrics program manager, cocacola company. Analysis of supply chains in the consumer packaged goods industry by marcelliott finkelstein master of business administration university of toronto 2004 submitted to the zaragoza logistics center on may 16, 2005 for partial fulfillment of the requirements for the degree of master of engineering in supply chain management and logistics. Supply chain maturity assessment of coca cola ghana ltd.
Cocacola freestyle also provides valuable data collection to customers. Cocacola conclusion with its depth and consistency of coverage, focuseconomics consensus forecast reports have provided cocacola with reliable macroeconomic intelligence. You are likely to see at least one cocacola product in supermarkets or newsagents the world over. Apr 12, 2010 the more extensive the supply chain and the more thirdparty nodes, the greater the challenge and the more critical the ownership. We produce and distribute more than 2 billion unit cases of our products annually across our territories. Buns have a limited shelf life, hence they are sent directly to the outlets. These policies make clear the values and behavior we expect and audit in our value chain. Management was now seeking additional reductions in the supply chain area and a project team was formed to find more ways to reduce costs. Coca cola knows how to engage its followers better than pepsi. Pdf in the manufacturing sector management of the supply chain expenses.
With the help of gis, the research aimed at visual representation of supply chain allowing for greater understanding of the operating environment within the corporate. A modern supply chain for a classic beverage when it comes to the worlds most powerful brands, coca cola is still number one. Putra business school gsm 5170 management information. Cocacola supply chain managementa coca cola supply essay. Pdf operations and supply chain strategy researchgate. Coca cola the evolution of supply chain management. Jun 03, 2017 report on supply chain management of coca cola. Ken mark wrote this case under the supervision of professor p.
Supply chain management of coca cola free download as word doc. Coca cola s mission, vision and values when put together simply show that the company is looking to the future and beyond. It starts with an introductory casestudy considering supply chain strategies. Quality management system at coca cola company coca cola s history can be traced back to a man called asa candler, who bought a specific formula from a pharmacist named smith pemberton.
Technology is used at every step of coca cola s value chain. Cocacola supply chain management success story supply. Procurement and supply chain strategy for coca cola. A supply chain is a network of manufacturers, suppliers, di stributors, transporters. Origin the first cocacola recipe was invented in covington, georgia, by john stith pemberton, originally as a coca wine called pembertons french wine coca in 1885. In addition to its coca cola brand, coca cola company offers 500 beverages and non beverages brands in about two hundred countries. Supply chain of coca cola table of contents summary 3 introduction 4 coca cola 4 supply chain management 6 recommendations 8 conclusion 9 references 10 bibliography 10 summary coca cola is one of the leading soft drink brands not only in us but also in europe and throughout the world. Descriptive statistical tools such as spss and ms excel helped the researcher to describe the data. You are likely to see at least one coca cola product in supermarkets or newsagents the world over. P a g e ii report on supply chain management of coca cola submitted by. Things go better with cokes supply chain supply and. In the upcoming london olympics to be held in uk in the summer of 2012 coca cola will be a part of the.
Operations management in coca cola amatil case study. Wendy manning, vice president of customer logistics as coca cola enterprises cce gives us some insight by talking about the distribution of products across western europe. Coca cola website has a comprehensive faq that covers the most aspects of their products in a detailed manner and the website also addresses a wide range of rumors related to the brand direct and indirect ways. Got it this report provides understanding of coca cola companys marketing process which is a critical aspect of the overall operation and success of the company. Jan 01, 20 a case study on mcdonalds supplychain in india. Supply chain management and sustainability practices. Cocacola the coca cola company touches the worlds consumers like almost no other business. Coca cola s manufacturing and supply chain management have inspired a lot of other businesses to be better. How are the required quality standards met for every single unit of that product.
A survey of coca cola enterprises suppliers has revealed that sustainable sourcing 77 percent, community 54 percent and resource scarcity 46 percent are the top three sustainability issues expected to impact business over the next two years. For the most cases in every business, in the typical supply chain, raw material and. Pdf the chapter aims to explore how some successful global firms organize and manage their supply chain activities at a global level. Data management with focus on data quality was identified as a critical success factor to ensure ontime execution of project execution, achieve high quality. Sap businessobjects supply chain performance management aligns very well with the guiding principles of our project, said russ rodal, metrics program manager, coca cola company. Inventory management of coca cola company free essays. In recognition of this, coca cola consolidated, the largest coca cola bottler in the united states, is investing heavily in realtime location and supply chain insights technology. Discussion between coca cola, the global fund to fight aids, tuberculosis and malaria and the bill and melinda gates foundation focused on how coca cola s supply chain knowledge could be harnessed to improve the distribution of essential medicines and health supplies in africa. Having all of the relevant and necessary information in one place has also a. A modern supply chain for a classic beverage when it comes to the worlds most powerful brands, cocacola is still number one.
The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. Name id intake rizwan mahbub khan 122101051 30th tanvin sultana ritu 11122101487 27th farjana firoj 09102101032 21st submitted to. Heshe will direct and coordinate activities of the purchasing and supply chain management department for the company. It focuses on those issues that coca cola hellenic, in consultation with its stakeholders, deems to. Cocacola the cocacola company touches the worlds consumers like almost no other business.
The target population was 83 top managers, their deputies and lower level management staffs at the coca cola company. But businesses today can scale growth at a much faster rate than you could back in the early 1990s thanks to. Rizwanmahbubkhanprojectreportonsupplychainmanagementofcocacola. Findings of the survey were discussed at cces annual supplier sustainability webinar, which provided cce and over 150 of its suppliers with an. Coca cola value chain analysis researchmethodology. The team decided that an outside objective look was needed and retained us to perform a cost performance benchmark and find cost reduction opportunities. The cocacola company headquartered in atlanta manufactures the syrup and sells it to one of its bottling partners like coca. Our supply chain plays a central role in our business, ensuring that, in all our processes, we minimise our environmental impact and ensure sustainability in our value chain. Coca cola has its own distribution system which ensures quick dispatch of its products. This section studies the environmental factors that have an impact on operation of coca cola. The iconic beverage maker, which has dominated the global soft drink market for more than a century, continued its 12year reign at the top in 2011, according to interbrands latest global rankings.